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Basically:
A company has a website. That website talks to customers.
A person has a blog. That blog talks to people.
The following are some responses to this open question that summarize the majority of the responses.
A blog is much more casual, less stuffy than a traditional 'business' website. It is more conversational than a static Website.
A blog enables you to easily update information and put a 'human'
face on content. Websites don't have the flexibility the blog format
does.
With a Blog you can get content up and running immediately, without
involving web experts. Chat with customers, rather than tell them
things you want them to know.
A website kills the conversation. It says' here's the information,
take it or leave it.' A blog allows discussion, a partnership.
A website is more product and company-focused, and a blog allows you to interact more with your intended audience.
With a Blog you can Update on a regular basis - participate in industry related discussions - 'real time' marketing.
In general your Web site is your portfolio; it's
the best of what you have to offer and displays your business as you
want the world to see it. A blog, on the other hand, is more an ongoing
conversation you have with prospects and clients. It can help you
establish yourself as an expert, post information quickly, and
differentiate yourself from the competition...at least right now.
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